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X Launches Premium Username Marketplace with Seven-Figure Price Tags
X Launches Premium Username Marketplace with Seven-Figure Price Tags
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BTCCSquare news:
X has unveiled its handle marketplace, exclusively for Premium subscribers, where coveted usernames can command prices up to $1 million. The platform categorizes dormant handles into Priority and Rare tiers—Priority handles act as rentals, revoked if subscriptions lapse, while Rare handles like @Pizza or @Tom require upfront payments ranging from $2,500 to seven figures for permanent ownership.
The initiative marks X's pivot to monetize digital assets as ad revenue falters. Premium Plus and Business users gain access to this VIRTUAL real estate play, though resale is prohibited. Short, high-demand handles are priced based on cultural relevance, transforming usernames into illiquid but potentially valuable commodities.
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